حسن السوق ولا حسن البضاعه ( كلام عن خبره ألعملاء) Good market better than good products (CX talk)

فى كتابه cult of the customer بيحكى Shep Hyken عن قصه عفريت طلع لتلاته عاوزين يفتحوا محل ايس كريم. العفريت قلهم كل واحد فيكوا هايطلب امنيه بس انا مش هاحقق الا الامنيه الى تضمن نجاح المحل وغير كده لأ. بعد ما وافقوا سأل العفريت الشخص ألاول أيه أمنيتك؟ وبعد تفكير طويل قاله أنا عارف ومتأكد من الى هاين جحلى محلى وهو أنك تخلى عندى "افضل ايس كريم على وجه ألارض". ألعفريت بصله وهو مضايق وقاله أنا مش هاحققلك امنيتك لأن أفضل ايس كريم فى الدنيا مش هوه ده الى هايضمنلك نجاح المحل.

بص للتانى وقله أيه أمنيتك؟ وبعد ما قعد فتره كبيره يفكر قاله أتمنى أنك تدينى "أفضل مكان محل فى ألمنطقه" يخلى كل ألناس يشوفوه ويبقى موقعه معروف وفى حته زحمه وده الى هايخلى محلى ناجح. رد عليه وهومحبط وقاله أنا بارفض أحققلك أمنيتك لأن أفضل موقع على وجه ألارض مش هايضمن نجاح مشروعك.

بص للتالت وقاله أيه أمنيتك وبسرعه وبدون تفكير قاله بص أنا عندى ايس كريم بس ممكن ما يكونش أحسن ايس كريم فى العالم. وعندى موقع محل فى دماغى مناسب لامكانياتى بس ممكن ما يكونش فى افضل مكان ولا أفضل موقع. علشان كده أمنيتى الى عاوزك تحققهالى هى زبائن يحبوا المكان وييجوا على طول كل يوم علشان يشتروا. ألعفريت بصله وهو بيبتسم وقاله كلامك صح وده الى هايضمنلك نجاح مشروعك وعلشان كده هاححقلك امنيتك لان بدون عملاء ما فيش بيزنس حتى لو فى احلى مكان وبافضل منتج.

الخلاصه أن غايه أى بيزنس هو الجذب وألأحتفاظ بالعملاء أما الهدف فهو تحقيق ربح.

علشان كده خبرة وتجارب العملاء معاك الى انت بتبنيها من أول يوم هما الى هايحددوا حجم العملاء ومدى اخلاصهم ليك.

In his book, Cult of the Customer, Shep Hyken tells the story of a goblin who came up to three who wanted to open an ice cream shop. The goblin told them that every one would ask for a wish, but I will only fulfill the wish to ensure the success of the store, and other than that, no. After they agreed, the imp asked the first person, what is your wish? After a long thought, he said, "I know and I am sure of what will guarantee my success, which is that you gave me "the best ice cream on earth". The goblin looked at him while he is annoyed and said I will not fulfill your wish because the best ice cream in the world is not the same that will guarantee you the success of the shop.

Look for the second and say what is your wish? And after he sat for a long time thinking, he said, "I hope you owe me the "best place in the area" that allows all people to see it, and its location remains well-known and it is crowded, and this will make my local successful. He replied while he was frustrated and said I refuse to fulfill your wish because the best site on earth will not guarantee the success of your project.

He looked at the third and said what is your wish, and quickly and without thinking, he said, Look, I have ice cream, but it may not be the best ice cream in the world. I have a store location in my brain that is suitable for my capabilities, but it may not be in the best place or the best location. That's why my wish that you want to fulfill is customers who love the place and come every day to buy. The imp looked at him while he smiles and says your words are true and this will guarantee you the success of your project, and for that, I will grant you your wish, because without clients, there is no business even if it is in the best place and the best product.

The bottom line is that the goal of any business is to attract and retain customers, while the goal is to make a profit.

That is why the experience and experiences of customers with you, which you are adopting from the first day, are the ones that will determine the size of customers and the extent of their loyalty to you.